Introduction to Search Engine Optimisation from an Internet Marketing Company

When we say optimisation – or search engine optimisation (SEO), what we mean is that we are trying to make a website appear to google as the best (or optimal) source of information on a topic.

With SEO we work on four main areas when we are optimising a website:

• Web Page Keywords
• META Data
• Page Links
• Content (Text, Images, Animations, Videos, etc...)

Keyword Research - An Essential Part of SEO

Keyword research for SEO is figuring out what your prospective customers type into Google when they are looking for your product or service. This is an essential part of the SEO process, as we need to find out the keywords that are relevant to your business.

We use the right keywords in trend to deliver the SEO process for your website. It’s our job to convince Google that you are the best source of information for whichever keyword you choose.

META Data & Search Optimisation

Meta tags in SEO refer to special areas on your web page – most of them invisible, that contain extra information about your web page. Meta tags are hugely important in SEO because, although they are invisible to us, they are the most visible things on the page to search engines like Google. When Google visits your web page it reads your Meta tags. Meta information describes what your page is about and what your web page has that make it important and relevant. By default, Meta tags are usually empty so filling them up makes it easier for Google to denote what your web page is about.

A link (or hyperlink) is a connection between two web pages. The Internet is links. In fact without links there is no Internet.

Principles of Internet Marketing & SEO

One of the core principles of Internet marketing and SEO is making it easier for the search engines to sort data. Search engines sort through massive collections of links on the Web and try to make sense of it for us. If we connect – or link together two bits of information that are really relevant then we make life easier for search crawlers to accept and these search crawlers give us a pat on the back by displaying our website higher up the search rankings.

Our SEO process gets links! We need to build a collection of links to your website. Google wants to find you and connect you to something. If we make you easier for it to find and what you are connected to then we are giving it good reason to notice your site.

Why is Content King?

Content. There’s a saying – Content is King. Why is Content King? – Because content is information that drives the Web and that’s the only thing which search engines look for, online. Of course it’s never that straightforward is it! In order to stop people ‘tricking’ it, Google has developed mechanisms to decide whether content is genuine and deliver quality results for every search performed online. It’s our job to produce content that is quality information as far as Google is concerned. An example of quality is uniqueness – if your content is unique on the Internet, then it’s better quality.

We can write you content or rearrange your content into a more Google-friendly way – making it better – making it optimised. Fill-up the quick inquiry form on the right an get a free quote from us!